You must be unique and focused, and you must know how much marketing is required to reach your purpose. You also must know when your marketing has become tiresome to your customers, and they tune you out. While you are conducting a marketing program, watch its results closely. Make adjustments in your program and do more of what works best and stop doing what does not work.
Part of determining what works best is determining which marketing efforts get results. You should track the results and determine how much profit is generated from the cost of the marketing program. There are many ways to track results, and online tracking is the easiest. One accurate tracking method is asking customers how they heard about your product. You can also send out coupons for bonus gifts, and you can track the results when customers bring in the coupons.
When your marketing program has been successful, you should ask yourself if you can repeat the program. You should also ask yourself whether there were any other factors the contributed to your success. For example, did a major competitor go out of business? You should also ask yourself whether the results will change if you do the marketing at a different time of the year.
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